Are you wondering “What features are Houston homebuyers looking for in 2025?” If you’re thinking about selling a home in Houston, knowing what today’s buyers value most can help you position your property for maximum success. At The Jamie McMartin Group, led by Realtor Jamie McMartin, we spend every day working with buyers and sellers in the Houston real estate market. We see firsthand which upgrades and features drive interest, and which ones help homes sell faster and for a stronger price.
In this post, we’ll share the top five home features Houston buyers are looking for in 2025, along with insights on how you can highlight these features if you’re preparing to sell.
Why buyer preferences matter
When you’re selling a home in Houston, it’s not just about square footage or location. Buyer preferences are constantly evolving based on lifestyle shifts, technology, and even local climate considerations. By understanding what Houston homebuyers want, sellers can:
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Highlight the right features in their marketing.
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Invest wisely in upgrades that have the best return.
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Position their home competitively against other listings.
At The Jamie McMartin Group, our job as experienced Houston Realtors is to help you align your home with buyer expectations, so your property attracts attention and stands out in the Houston real estate market.
The top 5 home features Houston buyers want in 2025
1. Energy efficiency and smart home technology
Houston buyers in 2025 are prioritizing homes that are both eco-friendly and cost-effective. Rising energy costs and growing environmental awareness mean that energy efficiency is no longer a luxury, it’s an expectation.
Popular features include:
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Energy-efficient windows and doors.
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Smart thermostats and climate control systems.
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Solar panels or pre-wiring for solar energy.
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Tankless water heaters.
Homes with smart technology, such as app-controlled security systems, lighting, and appliances, appeal to today’s tech-savvy buyers who value convenience and safety.
2. Functional and flexible spaces
Open-concept living is still popular, but buyers are also looking for homes that provide flexibility. With more people working remotely in Houston and beyond, a dedicated office space or multipurpose room is highly desirable.
Trending spaces include:
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Home offices with built-in shelving or soundproofing.
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Guest bedrooms that double as gyms or media rooms.
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Outdoor living areas that serve as an extension of indoor space.
As Realtors, we’ve seen how emphasizing the versatility of a home can help buyers envision it fitting their lifestyle.
3. Modern, updated kitchens
Kitchens continue to be the heart of the home, and Houston buyers in 2025 want modern, stylish, and functional designs. Even if you’re not planning a full renovation before selling, small upgrades can make a big impact.
Features buyers are drawn to include:
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Quartz or granite countertops.
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Energy-efficient, stainless steel appliances.
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Large kitchen islands with seating.
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Ample storage with walk-in pantries.
Highlighting these features in your listing photography and staging can make your home stand out in the competitive Houston real estate market.
4. Outdoor living and entertaining spaces
In Houston’s warm climate, outdoor living is a must. Buyers are looking for backyards that go beyond grass and fencing, they want spaces designed for entertaining, relaxation, and family life.
Top outdoor features in demand:
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Covered patios or pergolas.
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Outdoor kitchens with grills, sinks, and counter space.
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Low-maintenance landscaping.
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Pools or hot tubs (especially with energy-efficient systems).
Homes that blend indoor and outdoor living are especially appealing, making this one of the most powerful selling points in 2025.
5. Spacious primary suites and luxury bathrooms
Finally, today’s buyers are prioritizing comfort and retreat-like features in their private spaces. A large, inviting primary suite can make a home feel like a sanctuary.
Features Houston buyers love include:
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Walk-in closets with custom storage solutions.
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Spa-inspired bathrooms with soaking tubs and walk-in showers.
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Double vanities for convenience.
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Private sitting areas or balcony access.
By staging your primary suite to highlight these possibilities, you can show buyers how your home supports both comfort and function.
Preparing to sell: how to highlight these features
Even if your home doesn’t check every single box on this list, you can still market it effectively by emphasizing what it does offer. Here are a few strategies we use at The Jamie McMartin Group:
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Professional photography: Capture the most attractive spaces with high-quality images.
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Targeted marketing: Showcase desirable features in your listing description and social media campaigns.
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Staging: Arrange furniture and décor to highlight functionality and flow.
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Upgrades: Consider small, cost-effective improvements that align with buyer expectations.
Why work with The Jamie McMartin Group?
At the end of the day, selling a home in Houston requires more than just listing it online. You need a team that understands what Houston buyers are actively searching for in 2025, and how to position your property to capture their attention.
Jamie McMartin and The Jamie McMartin Group have years of experience guiding homeowners through successful sales in the Houston real estate market. We’re here to provide the strategy, support, and local expertise you need to achieve the best results.
Ready to sell your Houston home?
If you’ve been wondering “What home features are Houston buyers looking for in 2025?”, now you know the top five. Whether your home already offers these features or you’re considering small updates before selling, our team can help you create a plan that works.
Contact The Jamie McMartin Group today to schedule a consultation and learn how we can help you sell your home successfully in Houston.